What is Social Media Marketing
Social media marketing is a type of digital marketing that uses social media platforms to promote your brand and offerings to your ideal customers. Contrary to popular belief, it involves much more than random posts on your business accounts. An effective social media marketing campaign requires sound strategy and planning.
Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty.
Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. Here are some key points to help you understand it better:
Content Planning & Creation
1. This is the most visible component of social media marketing. It involves creating appropriate types of content for each platform to connect with the audience there.
2. Whether it’s eye-catching visuals, informative articles, or engaging videos, content plays a crucial role in social media marketing
Content Scheduling & Publishing
1. Once you’ve created content, the next step is to get it onto the appropriate platforms at the right time.
2. Consistent posting helps maintain your brand presence and keeps your audience engaged.
Social Media Analytics
1. Tracking how your content performs is essential.
2. Analytics tools allow you to measure progress toward your social media goals, understand audience behavior, and identify areas for improvement.
Social Listening
1. Keeping a virtual ear to the ground, social listening helps you learn what’s being said about your brand and industry.
2. It’s about staying informed and responsive.
How SMM Works
Once you create your business profiles, you’ll need to maintain and optimize them. Then, you’ll want to develop a content calendar that describes what you’ll post, when you’ll post it and where you’ll post it. Your posts will likely include a combination of text, images, videos and stories that position your brand in a positive light and capture a relevant audience.
In addition to unique, regular posts, you’ll respond to comments, likes and shares to monitor your reputation and hopefully build a community. Depending on your budget and particular goals, social media marketing might also include paid social ads that allow your brand to appear in front of the right people at the right times.
- Create and share your posts in minutes
- Turn social followers into loyal customers
- Put your insights to work on your next social campaign
- Create Thumb-Stopping Social Media Content
- Target audiences with pin-point precision
- Send qualified traffic to your site
Create and share your posts in minutes
With our social posting platform, simply choose a channel, add your content, and post. Insert images you’ve saved to our content studio or upload new ones. Tailor social posts based on where you’re sharing them, or keep your content the same. Social media management has never been easier.
Turn social followers into loyal customers
Before people buy from your store or sign up to learn more, they need to get to know you. Use your posts to showcase your personality and products—and to create a clear path back to your site.
Put your insights to work on your next social campaign
Use our social posting platform to keep track of the different ways people are interacting with your Facebook and Instagram posts in a single report. You’ll get a clear breakdown of which social media network is getting the biggest reach and the most impressions, so you can make strategic decisions for your future posts.
Create Thumb-Stopping Social Media Content
It’s true that social media is a great way to promote your products and grow your audience, but it tends to be a crowded landscape. Luckily, we've got tips to help you make your social media posts stand out and get the attention they deserve.
Target audiences with pin-point precision
Social media platforms know a lot about their users. If you promote your brand on social media, you can take advantage of that information to target your audience based on demographics such as age, location, preferences, behaviors, etc.
Send qualified traffic to your site
With social media advertising, you can easily direct traffic interested in your brand to your site to boost conversion rates.